insane amount of ads while watching the show on sony liv

So i started watching the new season this morning on pc browser via sony liv websites. the first pitch has not even finished yet and so far there has been 4 ads breaks with 3 ads in each break. This is insane. more than regular tv ads? 12 15-30s ads in 15 mins?? C"mon.

Edit: I was being generous. It wasnt even 15mins. still the first pitch hasnt even finished yet and there were 3 more ads breaks. THIS IS INSANE!