WHITE
BERRY
reinvented.
A slow-lifestyle house for fashion, home and skin. Organic capsule wardrobe, timeless objects and clean beauty — designed in white, warmed by berry.
From white boutique to living ecosystem
Whiteberry started in 2016 as a tiny shop selling only white things. Beautiful, but fragile. In 2024 we burned the rulebook and reinvented everything: we kept the aesthetic — light, calm, airy — and rebuilt the system behind it.
Today Whiteberry Reinvented is three spaces in one: a capsule fashion studio, a homeware workshop and a clean-beauty lab. Plus a journal, a repair café, a swap closet and 12,000 humans who believe less but better is luxury.
Capsule drops, not fast fashion
Three universes, one palette. Mix everything — all 37 pieces work together.
Linen Capsule 06 — White Noise
12 shirts, wide pleats, raw kimono. Stonewashed EU flax, corozo buttons.
Home Rituals — Oat & Clay
Hand-thrown stoneware, washed linen, smoked oak trays. Made for slow mornings.
Berry Lab — Refill Beauty
Whiteberry seed oil, oat milk cleanser, solid shampoos. Zero plastic, full INCI.
NATURAL ORIGIN
Average across beauty line
CO2 VS 2021
Per product footprint
PIECES ONLY
No overproduction
REPAIRS
Free forever in atelier
Less, but better. White, but warm.
We design on three rules: 1) If it doesn't mix with 10 other pieces, we don't make it. 2) If it can't be repaired, refilled or composted, we don't sell it. 3) If it doesn't calm your nervous system, it's not Whiteberry.
A 28m² shop, 40 white shirts, one dream.
We audited trash: 2.1t of packaging. Vowed zero plastic.
New atelier, refill lab, repair café. Same white, new soul.
Workshops, swaps, residencies. You are part of the collection.
I haven't bought fast fashion in 2 years. Everything still looks new — Maya, member since 2022
Same bottles, better skin, zero trash — Jonas, Berlin
Cold-pressed, 72h maceration, glass + refill. 4.9/5 from 2,140 reviews.
RESERVE REFILL →
A house you can touch
Repair Café — Free
Tuesdays & Saturdays. Hem, darn, patch, re-dye with berry pigments. Even non-Whiteberry pieces welcome.
Book a slot →Style Ritual — $60
90 min capsule audit with stylist. Leave with 12 looks from what you own + 3 gaps to fill mindfully.
Meet stylists →Refill & Skin Lab
Skin scan, custom routine, refills at -30%. Bring any clean bottle, leave with glow.
Refill FAQ →
Fresh from the house
Slow fashion guides, home rituals, ingredient breakdowns and community swaps. Updated weekly.
How to build a 20-piece white capsule that works 365 days
Refill beauty 101: what actually lasts and what doesn't
The oat-white home: 7 objects that calm a room instantly
Get the Sunday Berry Letter
One calm email: new drops, repair slots, swap dates + 10% off first refill. No spam, unsubscribe anytime.
Questions, answered softly
Everything about sizing, refills, repairs, shipping and returns.
What does “Reinvented” actually mean?
How does sizing work? I'm between sizes.
How do refills work?
Do you ship internationally? Returns?
What is Repair Café?
Where is the atelier?
Come touch the linen.
Atelier: 14 Whiteberry Lane, Mon–Sat 10–20, Sun 11–17
Email: hello via form below • Phone: +1 (555) 014-8890
Repair: repair desk Tue & Sat • Swaps: first Sunday monthly
