Appleton Estate 12 Year

So I recently picked up a bottle of Appletons 12 year rum for the first time and going in blind. I cannot for the life of me decipher anything about this bottles flavor profile other than smelling and tasting like acetone.

The best I can get it pouring some in a glass, swirling it to get it on the sides and letting it sit and evaporate, only then can I smell an actual aroma with fruit, citrus, and vanilla. What am I missing that makes this rum good to other folks?