Why is downtown Celebration so lame?

For a place that was basically built by Disney why is it so lame? That place is waaaaaay behind on just about everything in terms of modern expectations. Tiny, underdeveloped, and not up to date with popular food and drinks anymore. The businesses that are there don't seem to have any real money or talent behind them anymore. The decor and offerings in a lot of places are old and dated at this point and it's a spot that has seemingly been forgotten. Walking around it's beautiful outside, but the food and beverage offerings from the businesses are questionable at best. That place needs a MASSIVE over haul, and I am curious why it hasn't happened yet?