What are authentic good quality American fashion brands with classic rugged look?

I get the sense that a lot of people do online shopping through zalora, shein, gilt or amazon nowadays but I'm bit tired of digging through mediocre stuff to find good ones. Wondering what are good quality brands that have a classic American look? I quite like Thursday boots / jacket and they seem to produce good items. Abercrombie used to be good years back but not so much nowadays it seems. Wondering if there are any good ones out there? They can be boutique stores / brands. I'd imagine there are good ones that not everyone know that are based in NY or LA? Thanks guys!