Which is better: ATS softwares or GenAI powered ATS?

Can anybody comment on following aspects:

- effectiveness
- pricing

I think, effectiveness is obvious, genai would kill it (multiple formats, no technical difficulty in analyzing a resume).. but do you guys think pricing would hold it back?

Also give me a rough idea about pricing of a conventional ATS software vs GenAI for 1000 resume scans.Effectiveness Pricing