Business acumen is the future

Oh, we’ve come full circle!

Many will say that today’s ID roles are reduced down to surface-level content creation and Canva graphics. While that is true for many roles, those will go the way of the dodo with AI and outsourcing anyways. The hourglass is getting close.

I contend that business acumen is the way of the future for IDs who want to stay employed. Business acumen and human performance was the core of this role anyways before people confused an entire field with one (buggy) software.

We will leverage AI as all industries, but by bringing the old school strategic performance and business consultation to the table, we will prove our worth and keep our seat at the table.