Starting an online fragrance store

Hey,

For a while now, I've been interested in reselling fragrances, and I've done it a few times. Recently, I decided to take it more seriously, and after some thought and research, I'm strongly considering starting my own webshop.

The reason is, after doing some calculations, I realized that even by undercutting the cheapest price in the country by 7-10%, I’d still make a profit of around $4-8 per fragrance sold.

I know that breaking into this market is tough, as that the major players have been online since the early days of the internet and due to that they dominate the market. I'm not looking to become a millionaire; I just want to turn this into a steady side hustle. So I’ve wondered why no one else has tried to challenge these big companies if it's really as simple as I’m making it sound.

The only real advantage I have is my pricing. But that’s also what makes me nervous—if it were really that easy, why hasn’t anyone else done it?

I'd love to hear your thoughts on this, and feel free to educate me if you think I’m missing something. 😆