I attribute 90% of my luck to cold emails

I've used cold emails to:

- Generate leads

- Book Calls

- Close deals

Here's my framework:

1) Keep it short and easy to read

In school they rewarded you for writing like a fancy poet But in the real world?

People just want your message minus the fluff

No one has time for your life story in an email

Respect their time

2) The hook is everything

A catchy subject line is your best friend.

No matter how amazing your email is it’s useless if it doesn’t get opened

Make your subject intriguing so that they open your Email or something really important for them

3) Now time to shine

Congrats they opened your email

Don’t waste their time and get to the point quickly

- Be specific

- Be personable

- Ditch the fluff

- Add value

- Make the ask super easy

4) Follow up like a pro

When you follow up make sure it’s valuable

Offer something different not just

“Hey, did you get my email?”

5) Test your emails

Don’t just send the same email to everyone.

Test different subject lines, CTAs, Value Prop and email formats

Get a feel for what works

Spoiler: it’s all about trial and error

6) Keep your call to action (CTA) simple

Want them to book a call? Don’t make it a maze

Give them clear easy instructions

The simpler the CTA the higher your chances of getting a response

7) Personalization is key

Don’t use templates that make you sound like a robot

Tailor your emails to show you’ve done some research

A little personalization can go a long way trust me

8) Quality > Quantity

It’s not about sending hundreds of cold emails

Focus on crafting quality emails to the right people

Targeted outreach will always outperform mass emails

Follow for more Sh*t on Cold Emails