Marketing experts fail with saas. Why?
I have already shown a few things here about my progress and my saas micro tool. And I have the feeling that real results are rarely heard.
I myself am a social media manager for major brands from Germany. I am also a content creator myself.
I noticed again and again that it is really difficult to find permanent on-screen texts and to write them on the video (no subtitles with speech but text that is permanently on the video).
I realized that this text is overlooked and I found it hard to get good examples myself.
Then I quickly built a raw raw mvp. And even though I do marketing myself, I found it very difficult to do marketing for a SOFTWARE. There's a world of difference. It's so different.
Well, I posted about it here on reddit and got the first signups. Some who told me how long they have been looking for such a tool.
That was about 2 weeks ago. Since then I have adapted my layout 3 times, optimized the landing page (which is really important) and somehow switched google ads with amateur knowledge.
I did search campaigns with a budget < 100€. The amazing thing was that traffic came directly, about 130 signups. Some actually used the product and still do.
I see that the captions have an impact and ACTUALLY make videos better. So far I don't have any paid users. And that's okay for now!
I have already received some excellent and good feedback which has improved everything even further. I am now working on a larger campaign with paid ads and slightly recurring formats for a continuous flow of content.
I'm excited to see how it goes
Stay strong, you are not alone!