great lakes lacquer hype?

can someone explain GLL hype to me? i know their polishes are mostly small batch/limited releases so i get that it’s at least partly a scarcity mentality collector thing. apparently their formula is nice? and the polish names are poetic and interesting. but when i see the colors, a lot of them look like near dupes for each other and most of them are also pretty similar to colors i’ve seen from other brands. and yet people seem to be consistently and enthusiastically paying relatively high resale prices for them even compared to other brands with similar SB/LE sales models. am i missing something? is their formula THAT good? is it vibes? i’d consider buying from them next time their store opens, but it’s the overall hype i’m mostly curious about. maybe i answered my own question. anyway! if you ride hard for GLL, tell me why!