Sometimes success stories almost seem like something people make up. Sometimes these stories go unheard, but this is one of the stories people should know. Or they should find out more about it. Roberto Santiago and his life have interesting turns that led him where he is today. One of the successful businessmen in Brazil. His beginning was simple.


Born in the fifties in Joao Pessoa, Roberto Santiago attended college and later the University Center of Joao Pessoa. He graduated with a degree in Business Administration and started his career working different jobs before taking a risk and making his first real estate investment.


Today Roberto owns one of the most famous shopping centres in Joao Pessoa called Manaira. He invested in the land in the eighties and spent a time to develop it into something remarkable. It opened the doors to its visitors in 1989. It is not the average shopping mall, though. There is more to it than meets the eye.


Visitors can spend time shopping or watch the newest film on of the screens in the cinema section. There is a gaming area with more than 200 games, concert hall and a gym. It even houses a bowling alley and a college as well as various financial institutions. The food court was created and then expanded and changed around twice to satisfy the different tastes of the visitors and shoppers coming here from the region and entire country.


Domus Hall is situated on the roof of the shopping centre and hosts everything from conferences to weddings and graduations. It can seat 4000 people, so it is ideal for concerts. It can accommodate up to 10 000 standing individuals, so it is perfect for graduations, birthdays and other events where people need space to dance and still be under one roof.


This place is not the only shopping centre Roberto Santiago owns. His second investment is called Mangeira, and it was created in 2013 based on a similar principle. Roberto Santiago doesn’t invest in a building, and he invests in a community. His shopping malls boost the economy daily, give locals almost unlimited options for shopping and entertainment, and attract guests from near and far.


It is a community space as well. Children use it as a place to come and see various exhibitions and concerts and teenagers use it is the perfect meeting spot. This economic boost helped the community to flourish, and Roberto Santiago takes pride in this work. He is not only a successful business man who was not afraid to take the initial risk. He is also a pleasant and intelligent individual who cares about his home city, his country and the people. This connection is what makes his story unique. It is a story about Roberto Santiago and his connection to the people of Brazil through a shopping mall.