PRESIDENTS DAY GROSSES ANALYSIS- Week Ending February 16

Source- Broadway Grosses, Broadway Box Office -02/16/2025 (broadwayworld.com)

Great week last week, industry wide grosses were up around $2 million, largely due to the holiday weekend. This was the final week of performances of Romeo + Juliet as well as All In and Eureka Day, which contributed to the strong showing. These grosses are up around $5 million compared to this week last year. We are less than a week from the first performances of Purpose and Othello, both of which are pretty highly anticipated, either for the star studded casts or the playwriting prowess, as well as Buena Vista Social Club. Next week grosses will slip, perhaps to their lowest levels of the year in the gap week between new shows.

Link to methodologies and all closed musicals from the 2023-2024 Broadway season!

Same as above but for the 2024-2025 season

Grosses (chronological order from opening)-

The Outsiders - $1.5 million gross, 101% capacity, $187 atp (Up~$314k from last week)

Gross Less-Fees: $1.347 million; Estimated Weekly Operating Cost: ~$750k/week; Estimated Profit (Loss): ~$339k

Award Wins: Outer Critics Circle (1), Chita Rivera (1), Drama Desk (2), Tonys (4\)*

Outsiders rebounded well from their lower grosses last week and the week before. I'll be curious to see if this is where they hold moving forward.

Hell's Kitchen - $1.1 million gross, 89% capacity, $110 atp (Up ~$70k from last week)

Gross Less-Fees: $999k million; Estimated Weekly Operating Cost: ~$785k/week; Estimated Profit (Loss): $101k

Award Wins: Outer Critics Circle (1), Drama League (1\), Chita Rivera (1), Drama Desk (3), Tonys (2)*

Best week for Hell's Kitchen in the last month. I'll be curious to see how their cast change goes.

The Great Gatsby - $1.3 million gross, 92% capacity, $120 atp (Up ~$293k from last week)

Gross Less-Fees: $1.165 million; Estimated Weekly Operating Cost: $850k/week; Estimated Profit (Loss): $164k

Award Wins: Outer Critics Circle (2), Drama Desk (1), Tonys (1)

Next week will paint a clearer picture as to what Sarah Hyland's impact on the grosses will be, but Gatsby continues to be a massive hit, and reacted like most long running shows.

Cabaret at the Kit Kat Club - $1.1 million gross, 89% capacity, $145 atp (Up ~$51k from last week)

Gross Less-Fees: $969k ; Weekly Operating Cost: $925k/week; Estimated Profit (Loss): $(5k);

Award Wins: Drama Desk (2), Tonys (1)

Best week for Cabaret since the Holidays, they continue to be on the lower end of what would be considered healthy for them but these grosses are sustainable. We're entering the final weeks of the current cast.

Sunset Boulevard- $1.2 million gross, 89% capacity, $112 atp (Down ~$9k from last week)

Gross Less-Fees: $1.115 million; Weekly Operating Cost: $950k/week; Estimated Profit (Loss): $71k

Sunset keeps slipping. They're not struggling at this point but these grosses are concerningly low for a star driven revival.

Maybe Happy Ending- $887k gross, 96% capacity, $117 atp (Up ~$36k from last week)

Gross Less-Fees: $740k; Weekly Operating Cost: $680k/week; Estimated Profit (Loss): $6k

Good week for Maybe Happy Ending (with the fan event too driving down that average ticket price, great sign for them). They're basically where they need to hold at for the long haul.

A Wonderful World- $539k gross, 74% capacity, $90 atp (Up ~$74k from last week)

Gross Less-Fees: $453k; Estimated Weekly Operating Cost: $675k/week; Estimated Profit (Loss): ($246k)

Better week than last for A Wonderful World, and importantly stronger attendance. Final week of performances ahead!

Death Becomes Her- $1.3 million gross, 97% capacity, $112 atp (Up ~$43k from last week)

Gross Less-Fees: $1.125 million; Estimated Weekly Operating Cost: $950k/week; Estimated Profit (Loss): 83k

Another good week for Death Becomes Her, they rebounded quite strong, they are surviving the winter well.

Gypsy- $1.4 million gross, 84% capacity, $136 atp (Down ~$88k from last week)

Gross Less-Fees: $1.284 million; Estimated Weekly Operating Cost: $925k/week; Estimated Profit (Loss): $191k

Gypsy slipped again. Practically everything I say about Sunset Boulevard applies to them as well. They will be down significantly this week because of Audra's impending absences.

Redwood- $988k gross, 98% capacity, $110 atp (Up ~132k from last week)

Gross Less-Fees: $745k; Estimated Weekly Operating Cost: $650k/week; Estimated Profit (Loss): $99k

Redwood opened last Thursday, so there is at least one completely free performance included in these grosses, as well as other comps heading into opening night, making these really incredibly strong grosses. Reviews were mostly mixed-negative, though they notably got a New York Times critics pick courtesy of Jesse Green. (unrelated but if didtheylikeit.com could remember to include Sara Holdren's reviews for Vulture in their breakdowns, they've missed the last two and she is my current favorite critic on the NY theatre scene, and she's been in most of the ones previously!- I'll get off my soapbox now but get it sorted DTLI).

Operation Mincemeat- $10k gross, 100% capacity, $141 atp

Gross Less-Fees: N/A; Estimated Weekly Operating Cost: $500k/week; Estimated Profit (Loss): N/A

Very strong opening weekend for Operation Mincemeat, though $140 average ticket price is lower than I would have expected for a first preview. This is the show with the most buzz pre-Broadway of any to open yet this year, This is also perhaps the most investor friendly new musical to open on Broadway since Six, needing an average ticket price of $146 to recoup its $11.5 million investment in 12 months (this would be 75% gross potential according to the Broadway Journal). Their operating cost is such as well that even if they are not a smash hit they ostensibly could run at a small profit for a very long time.

Play Roundup:

Oh, Mary! - Oh Mary was up slightly, still below where they were with Cole Escola, though they are certainly still in a very healthy spot. The Titus Burgess run will be very good to them once they get there.

Romeo and Juliet- Announced recoupment as they closed, which should not be surprising to anyone, and apparently broke several records along the way, though not the highest grossing week at CITS since they only played seven performance weeks.

Eureka Day- Closed fairly strong as far as non-profit plays have been doing recently.

All In- Comedy About Love- Strong final week of performances for All In as was to be expected. They got some justifiable flack for how they advertised the show initially versus what it actually was, but celebrity names will sell tickets. Even though things like this can be frustrating (especially with the new one being announced for next season), I don't have a problem with it so long as it's being used as schedule filler. The alternative to All In this year was an empty theater.

English- English continues to do well as far as shows at the Haimes go.

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